Jeff Hardison

Jeff Hardison is a full-stack marketer with expertise in both product marketing and demand generation for SaaS companies. He has successfully guided product-led growth (PLG) companies in expanding upmarket with sales teams, and helped sales-led organizations transition to self-serve models. Jeff enjoys building both large companies (HP, Amazon) and small-to-medium-sized startups (Calendly, InVision, Clearbit, Lytics, Meridian). His impact has earned him a 40 Under 40 award from The Business Journal for driving a 10X revenue increase at Lytics and leading Meridian to a 26X investment acquisition by HP/Aruba. Known for adapting to the needs of each growth stage, he’s equally comfortable rolling up his sleeves as an early marketing hire or managing teams in larger organizations.